Webforum01's Blog

HTML Headings

webforum01 — Mon, 02 Nov 2009 08:59:27 +0000

Headings are important in HTML documents.

HTML Headings

Headings are defined with the

to

tags.

defines the largest heading.

defines the smallest heading.

Example

This is a heading

This is a heading

This is a heading

Headings Are Important

Use HTML headings for headings only. Don’t use headings to make text BIG or bold.

Search engines use your headings to index the structure and content of your web pages.

Since users may skim your pages by its headings, it is important to use headings to show the document structure.

H1 headings should be used as main headings, followed by H2 headings, then less important H3 headings, and so on.

HTML Rules (Lines)

The

tag is used to create an horizontal rule (line).

Example

This is a paragraph

HTML Comments

Comments can be inserted in the HTML code to make it more readable and understandable. Comments are ignored by the browser and are not displayed.

Comments are written like this:

Example

HTML Tip – How to View HTML Source

Have you ever seen a Web page and wondered “Hey! How did they do that?”

To find out, click the VIEW option in your browser’s toolbar and select SOURCE or PAGE SOURCE. This will open a window that shows you the HTML code of the page.

Examples From This Page

Headings
This example demonstrates the tags that display headings in an HTML document.

Hidden comments
This example demonstrates how to insert a hidden comment in the HTML source code.

Horizontal rule
This example demonstrates how to insert a horizontal rule.

HTML Tag Reference

W3Schools’ tag reference contains additional information about these tags and their attributes.

You will learn more about HTML tags and attributes in the next chapters of this tutorial.

Tag	Description
	Defines an HTML document
	Defines the document’s body
to	Defines header 1 to header 6
	Defines a horizontal rule
	Defines a comment

HTML Attributes

webforum01 — Mon, 02 Nov 2009 08:54:05 +0000

Attributes provide additional information about HTML elements.

HTML Attributes

HTML elements can have attributes
Attributes provide additional information about the element
Attributes are always specified in the start tag
Attributes come in name/value pairs like: name=”value”

Attribute Example

HTML links are defined with the tag. The link address is provided as an attribute:

Example

This is a link

Always Quote Attribute Values

Attribute values should always be enclosed in quotes.

Double style quotes are the most common, but single style quotes are also allowed.

In some rare situations, like when the attribute value itself contains quotes, it is necessary to use single quotes:

name=’John “ShotGun” Nelson’

HTML Tip: Use Lowercase Attributes

Attribute names and attribute values are case-insensitive.

However, the World Wide Web Consortium (W3C) recommends lowercase attributes/attribute values in their HTML 4 recommendation

Newer versions of (X)HTML will demand lowercase attributes.

HTML Attributes Reference

A full list of legal attributes for each HTML element is listed in our:

Complete HTML Reference

Below is a list of some attributes that are standard for most HTML elements:

Attribute	Value	Description
class	class_rule or style_rule	The class of the element
id	id_name	A unique id for the element
style	style_definition	An inline style definition
title	tooltip_text	A text to display in a tool tip

For more information about standard attributes:

HTML Standard Attributes Reference

HTML Elements

webforum01 — Mon, 02 Nov 2009 08:48:11 +0000

HTML documents are defined by HTML elements.

HTML Elements

An HTML element is everything from the start tag to the end tag:

Start tag *	Element content	End tag *
	This is a paragraph
	This is a link

* The start tag is often called the opening tag. The end tag is often called the closing tag.

HTML Element Syntax

An HTML element starts with a start tag / opening tag
An HTML element ends with an end tag / closing tag
The element content is everything between the start and the end tag
Some HTML elements have empty content
Empty elements are closed in the start tag
Most HTML elements can have attributes

(You will learn about element attributes in the next chapter of this tutorial)

Nested HTML Elements

Most HTML elements can be nested (can contain other HTML elements).

HTML documents consist of nested HTML elements.

HTML Document Example

This is my first paragraph

The example above contains 3 HTML elements.

Example Explained

The
element:

This is my first paragraph

The

element defines a paragraph in the HTML document
The element has a start tag

and an end tag

The element content is: This is my first paragraph

The element:

This is my first paragraph

The element defines the body of the HTML document
The element has a start tag and an end tag
The element content is another HTML element (a paragraph)

The element:

This is my first paragraph

The element defines the whole HTML document.
The element has a start tag and an end tag
The element content is another HTML element (the body)

Don’t Forget the End Tag

Most browsers will display HTML correctly even if you forget the end tag:

This is a paragraph

The example above will work in most browsers, but don’t rely on it. Forgetting the end tag can produce unexpected results or errors.

Note: Future version of HTML will not allow you to skip end tags.

Empty HTML Elements

HTML elements without content are called empty elements. Empty elements can be closed in the start tag.

is an empty element without a closing tag (it defines a line break).

In XHTML, XML, and future versions of HTML, all elements must be closed.

Adding a slash to the start tag, like
, is the proper way of closing empty elements, accepted by HTML, XHTML and XML.

Even if
works in all browsers, writing
instead is more future proof.

HTML Tip: Use Lowercase Tags

HTML tags are not case sensitive:

means the same as

. Plenty of web sites use uppercase HTML tags in their pages.

W3Schools use lowercase tags because the World Wide Web Consortium (W3C) recommends lowercase in HTML 4, and demands lowercase tags in future versions of (X)HTML.

HTML Basic – 4 Examples

webforum01 — Mon, 02 Nov 2009 08:43:38 +0000

Don’t worry if the examples use tags you have not learned.

You will learn about them in the next chapters.

HTML Headings

HTML headings are defined with the

to

tags.

Example

This is a heading

This is a heading

This is a heading

HTML Paragraphs

HTML paragraphs are defined with the

tag.

Example

This is a paragraph

This is another paragraph

HTML Links

HTML links are defined with the tag.

Example

This is a link

HTML Images

HTML images are defined with the tag.

Example

HTML – Getting Started

webforum01 — Mon, 02 Nov 2009 07:29:14 +0000

What You Need

You don’t need any tools to learn HTML at W3Schools.

You don’t need any HTML editor
You don’t need a web server
You don’t need a web site

Editing HTML

In this tutorial we use a plain text editor (like Notepad) to edit HTML. We believe this is the best way to learn HTML.

However, professional web developers often prefer HTML editors like FrontPage or Dreamweaver, instead of writing plain text.

Create Your Own Test Web

If you just want to learn HTML, skip the rest of this chapter.

If you want to create a test web on your own computer, just copy the 3 files below to your desktop.

(Right click on each link, and select “save target as” or “save link as”)

mainpage.htm

page1.htm

page2.htm

After you have copied the files, you can double-click on the file called “mainpage.htm” and see your first web site in action.

Use Your Test Web For Learning

We suggest you experiment with everything you learn at W3Schools by editing your web files with a text editor (like Notepad).

Note: If your test web contains HTML markup tags you have not learned, don’t panic. You will learn all about it in the next chapters.

HTM or HTML Extension?

When you save an HTML file, you can use either the .htm or the .html extension. We use .htm in our examples. It is a habit from the past, when the software only allowed three letters in file extensions.

With new software it is perfectly safe to use .html.

HTML Introduction

webforum01 — Mon, 02 Nov 2009 07:21:05 +0000

What is HTML?

HTML is a language for describing web pages.

HTML stands for Hyper Text Markup Language
HTML is not a programming language, it is a markup language
A markup language is a set of markup tags
HTML uses markup tags to describe web pages

HTML Tags

HTML markup tags are usually called HTML tags

HTML tags are keywords surrounded by angle brackets like
HTML tags normally come in pairs like and
The first tag in a pair is the start tag, the second tag is the end tag
Start and end tags are also called opening tags and closing tags

HTML Documents = Web Pages

HTML documents describe web pages
HTML documents contain HTML tags and plain text
HTML documents are also called web pages

The purpose of a web browser (like Internet Explorer or Firefox) is to read HTML documents and display them as web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page:

My First Heading

My first paragraph

Example Explained

The text between and describes the web page
The text between and is the visible page content
The text between
and
is displayed as a heading
The text between
and
is displayed as a paragraph

Affiliate management and program management outsourcing

webforum01 — Mon, 02 Nov 2009 07:05:25 +0000

Successful affiliate programs require significant work and maintenance. Having a successful affiliate program is more difficult than when such programs were just emerging. With the exception of some vertical markets, it is rare for an affiliate program to generate considerable revenue with poor management or no management (i.e., “auto-drive”).

Uncontrolled affiliate programs did—and continue to do so today—aid rogue affiliates, who use spamming.trademark infringement, false advertising, “cookie cutting typosquatting, and other unethical methods that have given affiliate marketing a negative reputation.

The increased number of Internet businesses and the increased number of people that trust the current technology enough to shop and do business online allows further maturation of affiliate marketing. The opportunity to generate a considerable amount of profit combined with a crowded marketplace filled with competitors of equal quality and size makes it more difficult for merchants to be noticed. In this environment, however, being noticed can yield greater rewards.

Recently, the Internet marketing industry has become more advanced. In some areas online media has been rising to the sophistication of offline media, in which advertising has been largely professional and competitive. There are significantly more requirements that merchants must meet to be successful, and those requirements are becoming too burdensome for the merchant to manage successfully in-house. An increasing number of merchants are seeking alternative options found in relatively new outsourced (affiliate) program management (OPM) companies, which are often founded by veteran affiliate managers and network program managers.OPM companies perform affiliate program management for the merchants as a service, similar to advertising agencies promoting a brand or product as done in offline marketing.

Predominant compensation methods

webforum01 — Mon, 02 Nov 2009 06:55:43 +0000

Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM).

[edit] Diminished compensation methods

Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille. However, these compensation methods are used heavily in display advertising and paid search.

Cost per mille requires only that the publisher make the advertising available on his website and display it to his visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement, but must also click on the advertisement to visit the advertiser’s website.

Cost per click was more common in the early days of affiliate marketing, but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs such as Google AdSense are not considered in the statistic pertaining to diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.

Whilst these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat “Cost Per Day” with some networks offering Cost Per Click or CPM.

[edit] Performance marketing

In the case of cost per mille/click, the publisher is not concerned about a visitor being a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor can not be converted) to the advertiser.

Cost per action/sale methods require that referred visitors do more than visit the advertiser’s website before the affiliate receives commission. The advertiser must convert that visitor first. It is in the best interest for the affiliate to send the most closely-targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss is shared between the affiliate and the advertiser.

Affiliate marketing is also called “performance marketing”, in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding targeted baselines. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers’ internal sales department.

The phrase, “Affiliates are an extended sales force for your business”, which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser’s website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect signs the contract or completes the purchase.

[edit] Multi-tier programs

Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher “A” signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher “A” attracts publishers “B” and “C” to sign up for the same program using his sign-up code, all future activities performed by publishers “B” and “C” will result in additional commission (at a lower rate) for publisher “A”.

Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different. Multi-level marketing (MLM) or network marketing have more requirements/qualifications to get paid a commission. Whereas affiliate programs do not.

Colors and how to apply them to your web design

webforum01 — Mon, 02 Nov 2009 06:34:03 +0000

The appropriate colors selection for a web design is not an easy task, it is one of the most difficult decisions, you need to achieve a visual impact when thinking about your future visitors and members. The general recommended rule is to choose from 3 to 5 colors maximmum.

Just like Hiperstores or supermarket consummers, Internet users are susceptible to be influenced by color, also by music or web structure as commerce strategy.

The right color selection needs to be consider according to the target audience where the website will direct its business purpose. That’s why it is so important to follow a consummers preferences study. If you intend to get the most business opportunities and therefore increase your sales, make sure you choose a very skilled, well reviewed and professional team who will be able to develop a hit seller website, they will guarantee that the colors selection will be the most appropriate and also they will create the best brand for your website’s project.

According to consummer preference studies, the color may respond to phobias, affects, general audience inclinations but also tendencies of a determined country.

These case studies allowed to determine that bright colors transmit activity while middle bright colors provoke reflection.

Colors selection
Regarding colors, the ideal thing is to choose between 3 to 5 colors for a web home page or website sections if you want them different. You need to be careful with the colors connotations and adjust them to the target public that you need to attract to your website.

Find below some comments regarding colors

Black
This color denotes distinction if it is well mixed, however, it is not convenient to use it as background for a website with too much text because it difficults the legibility, it is highly recommended for image related websites because it highlights the images and graphics.

Red
People who like this color use to be extrovert, dynamic, active and prone to action. It is not recommended for a website except in cases where the website wants to generate immediate reactions with confident designs and agressive tones that reduce its impact. Red is highly associated with agressiveness, therefore some of the applications for this color in web design are: energy drinks, cars, motorcycles, sports and extreme activities

Blue
It is one of the most used colors in web design, it makes that people feel relaxed, confident and ready to accept its influences and proposals. It is ideal for products related with cleanliness and everything directly related to the sea, the water, the sky and the air.

Orange
This color is visually powerful, it is very useful to capture the attention and highlight important aspects on a website. It is recommended for websites with young and effusive content.

Green
This color generates a peaceful influence, recommended for websites that want to promote or sell ecological services or products, outside activities, tourism and gardening.

Violet
It is recommended for websites with artistic tendencies and sites related to mystic studies.

Yellow
It is very used in websites that develop innovative products, this color denotes intellectual aspects and learning.

Pink
This color is highly associated to sensibility and feminity, that’s why it is so used in websites related to women and children.

Hello world!

webforum01 — Mon, 02 Nov 2009 06:11:28 +0000

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

Webforum01's Blog

HTML Headings

HTML Headings

to

tags.

defines the largest heading.

defines the smallest heading. Example This is a heading This is a heading This is a heading

Example

This is a heading

This is a heading

This is a heading

Headings Are Important

HTML Rules (Lines)

Example

HTML Comments

Example

HTML Tip – How to View HTML Source

Examples From This Page

HTML Tag Reference

to

HTML Attributes

HTML Attributes

Attribute Example

Example

Always Quote Attribute Values

HTML Tip: Use Lowercase Attributes

HTML Attributes Reference

HTML Elements

HTML Elements

HTML Element Syntax

Nested HTML Elements

HTML Document Example

Example Explained

The element:

The element:

The element:

Don’t Forget the End Tag

Empty HTML Elements

HTML Tip: Use Lowercase Tags

HTML Basic – 4 Examples

HTML Headings

to

tags. Example This is a heading This is a heading This is a heading

Example

This is a heading

This is a heading

This is a heading

HTML Paragraphs

Example

HTML Links

Example

HTML Images

Example

HTML – Getting Started

What You Need

Editing HTML

Create Your Own Test Web

Use Your Test Web For Learning

HTM or HTML Extension?

HTML Introduction

What is HTML?

HTML Tags

HTML Documents = Web Pages

My First Heading

Example Explained

and

Affiliate management and program management outsourcing

Predominant compensation methods

[edit] Diminished compensation methods

[edit] Performance marketing

[edit] Multi-tier programs

Colors and how to apply them to your web design

Hello world!

defines the smallest heading.

Example

This is a heading

This is a heading

This is a heading

The
element:

tags.

Example

This is a heading

This is a heading

This is a heading